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WTH Does Sustainability Even Mean?

We all want to be more sustainable, but WTH does that even mean? My colleagues and I are here to tell you that the sustainability challenge is an ambitious, multifaceted endeavor, but we are ready to take it on. We want to share solutions that combine everyone’s ethical responsibility with commercial viability.
 

The definition of sustainability varies widely. Are people talking about recycling? Recycled content? Carbon footprint? Product circularity? Bio-based raw material? Even within these categories, we confront significant technical challenges, long-term material availability concerns, and a host of misleading and inconclusive information about what is actually, truly sustainable!
 

But we can all agree that, as a supplier of plastic packaging, we need to do better. We have a responsibility to our children and this planet to reduce the negative impact that the production and disposal of plastic packaging imparts. Our customers demand it. Consumers demand it. But most importantly, it’s the right thing to do. At CPP Global, we recognize our obligation and the hard work that is necessary to achieve aggressive objectives for our customers.


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